DiGGrowth Makes Marketing Fearless

Custom dashboards & reports for CMOs that help them see a holistic picture of their marketing activities

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A CMOs Dilemma

In a world surrounded by data, fishing out actionable insights is tougher than ever

With marketing budgets coming under intense scrutiny, CMOs must demonstrate successful ROI to justify their budgets.

Disparate advertising & marketing platforms, multiple channels, and a complex buyer’s journey have made this even tougher. To provide a compelling view of how marketing creates value, CMOs need focussed insights across platforms to make fearless decisions.

To gain these focussed insights, marketing teams must have access to clean data, integrate siloed platforms, and run state-of-the-art marketing analytics.

DiGGrowth for CMOs

Effectively Measure and Prove the Value of Marketing Performance With DiGGrowth—a No-code Marketing Analytics Platform

Unify Disparate Platforms

Break down data silos by unifying your advertising, marketing, web analytics platforms, and CRM

Standard Campaign Taxonomy

Bid farewell to inconsistent data & inaccurate reporting with standard campaign taxonomy that streamlines marketing operations & enriches reporting

Focused Insights

Drive marketing ROI with focused insights that provide a holistic view of your marketing activities

Attribution Model Comparison

Understand how each touchpoint contributes to a conversion and compare results across different attribution models with the touch of a button

Path Length Analysis

Analyze the buyer’s journey and optimize marketing performance with the help of metrics like campaigns touched by a lead, average touchpoints etc.