Marketing Insights
Take your marketing game up a notch with tailored insights and resources for marketers and developers
6 B2B Marketing Trends for 2023
As marketers start preparing for 2023, there are many upcoming trends that they need to stay updated with. Here are 6 B2B marketing trends for 2023 that might help B2B marketers with their marketing p
View MoreSingle-Touch vs. Multi-Touch Marketing Attribution: What Works Best
With multiple channels and platforms, there are many touchpoints that your customers interact with. In order to make sense of your marketing effort, which attribution model should businesses use?
View More4 Compelling Reasons to Invest in Marketing Attribution
With the pandemic came new digital channels and touchpoints. As a return on marketing investment goes lower, it’s time for businesses to consider investing in Marketing Attribution.
View MoreData Hygiene
Jan 2, 2023
A Cookieless World Is Coming: What Does It Mean for Marketers?
Google’s announcement that it will stop supporting third-party cooki...
View MoreMarketing Attribution
Jan 11, 2023
4 Compelling Reasons to Invest in Marketing Attribution
With the pandemic came new digital channels and touchpoints. As a retu...
View MoreMarketing Attribution
Jan 16, 2023
Single-Touch vs. Multi-Touch Marketing Attribution: What Works Best
With multiple channels and platforms, there are many touchpoints that ...
View MoreData Hygiene
Jan 10, 2023
Best Practices for Data Hygiene
In a data-driven world, it is no surprise that the quality of data is ...
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